Family Super-App Bling Secures $12 Million Investment

Berlin-based FamilyTech startup Bling has secured $12 million in Series A funding to expand its family-oriented digital solutions in payment, investment, and mobile services. The funding round was led by Owl Ventures, the world's largest EdTech-focused VC fund from Silicon Valley.

According to a company press release, Bling aims to alleviate the stress of everyday family life while improving financial and media literacy for the next generation. "Nearly 70% of parents in Germany are overwhelmed in their daily lives and risk burnout. With our app, we provide sustainable relief to families," says Nils Feigenwinter, co-founder and CEO of Bling.

One of Bling's key offerings is an age-appropriate money card for children. As shopping becomes increasingly digital in the 21st century, this card allows kids to learn about card payments and online shopping early on. The app has quickly evolved into a comprehensive platform for families since its launch in summer 2022. Bling now boasts 150,000 revenue-generating family members on its platform, offering services such as pocket money management, simple investments for parents, and household organization.

Jenny Wang, Partner and Head of Europe at Owl Ventures, praised Bling's educational approach: "Bling is well on its way to establishing itself as one of the most trusted brands for families in Europe."

With this new investment, Bling plans to further enhance its B2B2C platform and expand its educational features, continuing its mission to improve financial literacy for families across Europe.