Game Changer For Gaming

Berlin-based Solsten has conceived a list of hundreds of personality traits with which their AI can anonymously determine how a consumer likes to be approached and what kind of interaction experience with a company or brand they enjoy. The technology works primarily in the games sector. The three Solsten products – Traits, Navigator, and Frequency – help games companies to design better digital experiences for their audiences. They help you understand who your audience is, what these people like, and which creatives work best for them. Apparently, Solsten’s algorithms and tech are based on human psychology rather than superficial demographics. Tech eu reports that a number of investors have backed Solsten in a $22M funding round.